Privacy Policy - Daily Astro Life

1. Introduction

Welcome to Daily Astro Life ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dailyastrolife.com.

This Privacy Policy complies with:

Digital Personal Data Protection Act (DPDP Act), India
General Data Protection Regulation (GDPR), European Union
California Consumer Privacy Act (CCPA), United States
Google AdSense Requirements

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

Birth Details: Name, date of birth, time of birth, place of birth (for Kundli generation and matchmaking services)
Contact Information: Email address, phone number (when you book consultations or contact us)
Payment Information: Payment details processed securely through Razorpay (we do not store full card details)
Location Data: City, state, country (for personalized horoscopes and location-based services)
Account Information: Username, password (if you create an account)

2.2 Automatically Collected Information

We automatically collect certain information when you visit our website:

Device Information: IP address, browser type, device type, operating system
Usage Data: Pages visited, time spent on pages, click patterns, referring URLs
Cookies and Tracking Technologies: See our Cookie Policy below
Location Data: Approximate location based on IP address

2.3 Third-Party Information

We may receive information from third-party services:

Google Analytics: Website usage and analytics data
Google AdSense: Ad serving and performance data
Payment Processors: Razorpay for payment processing
Weather Services: OpenWeather API for location-based weather data
Astrology APIs: Third-party astrology calculation services

3. How We Use Your Information

We use your personal information for the following purposes:

Service Delivery: To provide horoscope predictions, Kundli generation, matchmaking, and consultation services
Personalization: To customize content based on your location, preferences, and zodiac sign
Payment Processing: To process payments for consultations and premium services
Communication: To respond to your inquiries, send service updates, and provide customer support
Analytics: To analyze website usage, improve our services, and understand user behavior
Advertising: To display personalized ads through Google AdSense
Legal Compliance: To comply with legal obligations and protect our rights
Security: To detect and prevent fraud, abuse, and security threats

4. Legal Basis for Processing (GDPR)

For users in the European Union, we process your personal data based on:

Consent: When you provide explicit consent for specific processing activities
Contract Performance: To fulfill our contractual obligations when you use our services
Legitimate Interests: For website analytics, security, and service improvement
Legal Obligations: To comply with applicable laws and regulations

5. Data Sharing and Disclosure

We may share your information with:

5.1 Service Providers

Hosting Services: Vercel (website hosting)
Payment Processors: Razorpay (payment processing)
Analytics: Google Analytics (website analytics)
Advertising: Google AdSense (ad serving)
Astrology APIs: Third-party astrology calculation services
AI Services: Google Gemini, Groq (for AstroGenie chat features)

5.2 Legal Requirements

We may disclose your information if required by law or in response to:

Court orders, subpoenas, or legal processes
Government requests or regulatory requirements
Protection of our rights, property, or safety
Prevention of fraud or illegal activities

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

Essential Cookies: Required for website functionality and security
Analytics Cookies: Google Analytics to understand website usage
Advertising Cookies: Google AdSense to display personalized ads
Preference Cookies: To remember your language and theme preferences

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

Encryption: SSL/TLS encryption for data transmission
Secure Storage: Encrypted storage of sensitive data
Access Controls: Limited access to personal data on a need-to-know basis
Regular Audits: Security assessments and vulnerability testing
Payment Security: PCI DSS compliant payment processing through Razorpay

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for:

Active Accounts: For as long as your account is active
Service Records: Kundli and consultation records for 7 years (as required by law)
Analytics Data: Aggregated analytics data for up to 26 months (Google Analytics default)
Legal Requirements: As required by applicable laws and regulations

We will delete or anonymize your data when it is no longer needed for the purposes outlined in this policy.

9. Your Rights

9.1 Rights Under GDPR (EU Users)

If you are in the European Union, you have the right to:

Access: Request a copy of your personal data
Rectification: Correct inaccurate or incomplete data
Erasure: Request deletion of your personal data ("right to be forgotten")
Restriction: Request restriction of processing
Data Portability: Receive your data in a structured, machine-readable format
Objection: Object to processing based on legitimate interests
Withdraw Consent: Withdraw consent at any time

9.2 Rights Under CCPA (California Users)

If you are a California resident, you have the right to:

Know: Know what personal information is collected, used, and shared
Delete: Request deletion of your personal information
Opt-Out: Opt-out of the sale of personal information (we do not sell personal information)
Non-Discrimination: Not be discriminated against for exercising your privacy rights

9.3 Rights Under DPDP Act (India Users)

If you are in India, you have the right to:

Access: Obtain a summary of your personal data
Correction: Correct inaccurate or incomplete data
Erasure: Request deletion of your personal data
Grievance: File a complaint with the Data Protection Board

9.4 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

Email: privacy@dailyastrolife.com
Website: Use our contact form

We will respond to your request within 30 days (or as required by applicable law).

10. Google AdSense

Our website uses Google AdSense, a service provided by Google LLC ("Google") for displaying advertisements. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to our website and other websites.

Third-Party Vendors: Google and its partners use cookies to serve ads based on your visits to our site and/or other sites on the internet.

Opt-Out: You may opt out of personalized advertising by visiting Google's Ads Settings or the Digital Advertising Alliance's opt-out page.

For more information about Google AdSense, please visit Google's Privacy & Terms.

11. Children's Privacy

Our services are not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child under 18, please contact us immediately, and we will delete such information.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place, including:

Standard Contractual Clauses (for GDPR compliance)
Data Processing Agreements with service providers
Adequate security measures

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

Posting the updated policy on this page
Updating the "Last Updated" date
Sending an email notification (for significant changes)

Your continued use of our website after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or wish to exercise your privacy rights, please contact us:

Email: privacy@dailyastrolife.com
Website: https://www.dailyastrolife.com/

Data Protection Officer (DPO): For GDPR-related inquiries, you can contact our Data Protection Officer at dpo@dailyastrolife.com

15. Consent

By using our website, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with this policy, please do not use our services.